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From the NPC Manual of Information (aka "The Green Book"), page MR-57:
The woman will be matched to the fraternity chapter she has listed on her Membership Recruitment Acceptance Agreement that is smallest in chapter size, as long as her name appears on that chapter's preferential bid list, and that by matching her that group does not exceed Quota by more than 5 percent.
So as you can see, the purpose is first to place the woman in a group of her choosing and then to be sensitive to chapter size.
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