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From the NPC Manual of Information (aka "The Green Book"), page MR-57:
The woman will be matched to the fraternity chapter she has listed on her Membership Recruitment Acceptance Agreement [B]that is smallest in chapter size, as long as her name appears on that chapter's preferential bid list, [B] and that by matching her that group does not exceed Quota by more than 5 percent.
So as you can see, the purpose is first to place the woman in a group of her choosing and then to be sensitive to chapter size.
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