The book is by Matthew Mattson and Joshua Orendi. Our IFC paid for them (their company is called Phired Up) to come and give a recruitment seminar on our campus to all the fraternities. Matt was the one who did the seminar and it was really informative and has given us a lot of tips and new strategies on recruitment.
Here's a link to the book on Amazon:
http://www.amazon.com/s/ref=nb_ss_gw...0&Go.y=0&Go=Go