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You can choose to make your friends private too, I believe. It's a question of how tight the person had set the privacy settings.
Generally, I think you should only have the rules that you can actually enforce. If panhellenic facebook rules will only be enforced in cases in which for some reason dirty rushing is suspected, I think they might work. But you can't effectively screen all the greek profiles at most schools frequently enough for them to be preventative.
Similarly if a chapter is having trouble with "bad" stuff on people's profiles, the chapter should maybe vote in fines (or standards rules) for the issues that they are having. So that way, they can address the problems without committing to screening everyone all the time. You become aware of the problem, then you handle it according to your policies.
If you've warned the chapter at large repeatedly, and you still have some people who aren't with the program, I'd set up a projector at chapter and show them what the problem is by pulling up their facebook profiles right there. If they are embarrassed by seeing what they have put on their profiles for all the world to see, they should immediately see what the problem is. If they don't, then you need a clear and uniform policy to address what happens next.
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