[AChiOhSnap]

Try a quote from a current movie, or a pop culture reference...

For example "Recruitment Counselors" on the front and "So hot right now" on the back, or "PX -- We're kind of a big deal." Something like that. It can be in a cute color, too. At my campus last year, the Recruitment Counselors had shirts with the Greek letters for Rho Pi (or whatever the hell RCs were called that year) in the Pussycat Dolls gothic/old english font on the front and "Don't you wish your rush group was hot like mine?" on the back in a rainbow kind of effect (like the PCD cd). On a black baby t it looked really cute.

I'd imagine it would be really hard to come across as biased in a recruitment counselor t-shirt unless you wrote something like "Join Theta" on there.