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I just reread the article in C and C, and all I have to say is WHAT?
"True Brother is a strategically-aligned system that focuses on individual member development."
Oh God. This sounds like it came from one of the corporate development programs that are shown nationwide in those commercial office parks where everyone is in a cubicle 9 hours a day.
HQ LISTEN UP!!!! You don't sell the steak, you sell the SIZZLE! There is no sizzle to this. It's dry. Loyalty, honor, respect, integrity????? Guys come on! We aren't US Marine recruiters here. We're recruiting 18 and 19 year old college freshman.
The message should have been this simple: Lambda Chi Alpha will help to develop your individuality and help you to succeed in academics, socially and in your future career.
I'm sick of all this brainwashing language. Let's start keeping this simple. Tell the brothers that we are here to help build an organization, as well as help the individual brothers in life's tasks and obstacles.
There is no need for acronyms. No need for labels. No need for mysterious outer or inner circles of servitude. No need for fancy symbols of lions and tigers and bears. Oh my.
K.I.S.S. Keep It Simple Stupid.
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