[PeppyGPhiB]

Branding also includes reputation...what do you want people to think of when they hear your organization's name or see its logo, colors, etc.

It is necessary for our GLOs to create branding standards and an image. It helps bring in more money and members, because people like to associate themselves with people that look organized and know what they're doing. People also don't like to join organizations without an identity...specifically an identity they want to be a part of. So it's in the best interest of a GLO to control what that identity is.

As for whether the PR people creating the branding know sororities, I can tell you that MANY of the women I work with at my PR firm are NPC sorority members. Furthermore, often when it comes to logos, taglines, design guidelines, etc., it's advertising people that are responsible, not PR flacks.