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I have a marketing background, so I am pro-branding.
However, I think that most of the people involved in this process for sororities have absolutely no business doing so. They don't know what they are doing, and they are not being advised as to the basics of print and interactive design standards-- which are pretty universal.
If you're going to brand a national non-profit organization, spend the money on a reputable design and branding agency, and not on "volunteers" to play around on Corell Draw. Those involved in the approvals process for the sorority should be limited. When you allow too many cooks in the kitchen, you end up with a confused message.
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