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Some of the "Branding" is a little over the top- we're not selling Coke or Pepsi! My latest ToDragma had an article about the new AOII branding that they are doing. The new logo is okay, but I liked the old one as well. But I guess I'm not their target since they already have me!
One of the things I have always liked about AOII is that each chapter has it's own sub-motto that is open that we used for branding on a local level. So, for example, if Sigma Kappa had listed "one heart, one way" or DG listed "Do Good", we would list "Individual But United". I would hate for that to go away in favor of one single tag line.
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