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I usually send a photo and a letter with my Potential New Member Profiles. The letter highlights different things about the PNM-- where she is from, major, and her strengths and how those might translate into leadership or sisterhood traits as a member of a sorority.
I think the photos help a lot-- there are so many ladies who come through that it's nice, when possible, to be able to put a face to the name when you meet a PNM. It can be very intimidating when there are 100 strangers in your chapter house for a recruitment event... I know the PNMs are nervous, but so are we!
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