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I was always taught that you will only be able to convince about 10-20% of the total people in any recruiting pool to join during any COB period (formal is different since those women sign up with intentions to join) so the larger pool of women you have, the more women you can carry to the end of COB if you keep working at it. (and bonus!.. the better selection you have so you can recruit the quality women.)
This is a little bit more of a long term plan, but is pretty similar to CrimsonBlue's COB list...
1. Get the chapter together (possibly during or after chapter) and have each woman make a list of all the unaffiliated women she can think of. The most important piece of this activity is to reserve judgement on whether or not she would want to join, what year she is, if you actually think she's a good fit, etc. Basically, you are having a brainstorming session with your chapter (and if any of you have ever been involved in a serious brainstorming session, you know that you are absolutely not allowed to discount any idea before you finish the session)
Everyone should have been able to make a list in like 2 minutes of at least 20 women she knew that are unaffiliated even if you are listing half 4th years. Think about girls you sit by in class (even if you dont really know them.. yet), girls in clubs or sports with you, well-known non-Greeks on campus, that girl you always see walking to class, etc etc. Unless you can say that 90% of your campus is Greek, members have no excuse for not being able to contribute a long list of unaffiliated names. Considering that you'll have a lot of repeated names, you could end up with around 200 or more names out of this activity (if you had 20 unique names for each woman in a 40 person chapter, that would be 800, but thats unlikely to happen).
2. Now that you've got your list, you can pare it down a bit.. take out seniors and any serious potential problems (like the girl that slept with all your sisters boyfriends or something). you should still have a pretty long list and all it takes is some motivation and pushing to get women to start inviting them to events. Keep in mind that some of these women may not be close with any of the chapter so you will need someone to break the ice.. chances are someone vaguely knows them (or they wouldn't be on the list).
3. The list should actually be the easy part.. you now need to keep on members to talk to the PNM's and invite them to events (and if someone knew an effective method for that I think we would all be forever in debt). Making it easy on them and making and addressing invitations for them to personally hand out is a really good idea since it has the personal touch and also will be a physical reminder of what they have to do. Go over exactly how to hand out the invites with members so no one is just shoving it in a PNM's hand and running away.
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