[adpiucf]

I guess it depends on what and how you are advertising.

The sororities at my school used to put up home-made banners during the summer orientation that would say things like, "ADPi welcomes you to UCF!" and "Tri-Delta <3's UCF" or even "Sorority Recruitment Forum: UCF Arena 8/24 @ 3 PM" outside of our houses or around campus. I don't see how that could be construed as dirty rushing.

ETA... I even think a direct mail piece shouldn't be considered dirty either, if its purpose was to invite you to a future event. But if the message's purpose is to acquaint a non-affiliated woman with your sorority during the silence period, I think that would be considered not only unusual, but also a bit suspect. So I think if it's a simple "You're invited to a tea at XYZ! DATE/TIME, etc.," then that should be fine. I wouldn't suggest an RSVP mechanism until after silence has ended. And I woudn't suggest any literature about XYZ sorority being distributed directly to a PNM by XYZ sorority-- the campus Panhellenic is doing this with their recruitment materials, anyway.

You can, however, sneak your web URL onto any advertisments-- your web site would include all kinds of info about the organization and recruitment, etc.

And I agree, if you thought of it first, and it's a general public announcement in the school paper, a banner, etc., go for it... as long as you're not breaking any personal contact rules for the purpose of acquainting non-affiliated with your sorority, there should be no problem. But as a show of good faith, it doesn't hurt to loop in your chapter adviser and the campus Greek adviser before you act.