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I'm going to agree with most of what's been said. And the phone calls cannot be pleasant to make- our advisor handles them.
But I think what everyone's forgetting is a practicality issue- often, there just isn't enough TIME. Think about it, in a large recruitment (one large enough where legacy cuts become an issue) making invite lists is a task that will run well into the latenight, even the morning, depending on the chapter and how they do things. It's impossible to know whether or not that alumnae will want to receive a phone call at 2 am. And at my school, girls go meet with their Pi Chis and accept/decline their invites fairly early in the morning, then have a couple hours before the parties start.
When we have to make "the call," we usually make it the next morning. But in that scenario, it's problematic because the PNM has already received her invites, and the alumna may or may not have gotten "the call," from her legacy.
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