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I consider anything over $15/bottle to be fairly expensive. I usually stick to Aveeno or Burt's Bees for the summer, but I'll switch to Philosophy or something a little heavier for the winter when my skin gets all weird. I don't ALWAYS notice a difference in performance between the mid-priced and the drugstore products, but it's often worth it to upgrade to the middle price- it's easier to find products that contain a high enough SPF to actually be worth it (5? seriously?) and usually have a slightly better scent.
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