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Originally Posted by tld221
isn't that...sorta like... plagarism?
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Yes and no. You essentially become a "ghost writer" which happens a lot in the PR field. Many times when you see a bylined article by a CEO or high-profile executive in a magazine or newspaper, the CEO or executive didn't write the article. A PR person wrote up the article for them and attached the CEO's or executive's name to it. You'd be surprised how many executives just cannot write. They're very business savvy but when it comes to putting their thoughts on paper they have no clue where to even begin. It's essentially the same thing with reporters (except the reporter can write - he/she is just being lazy when putting in a press release directly from the PR rep rather than writing something on their own). When you send out a press release, it's almost an unwritten contract between the PR rep and the reporter that states "use this how you wish". Sometimes the reporter will use the release in its entirety, sometimes they'll use parts of it or sometimes they'll twist the release to fit their own agenda and give a negative 'spin' to your company. (the last one suuuuuucks but, unfortunately, it happens because reporters know that their constituents would like to read a more 'juicier' article)