[UGAalum94]

About the Dove thing:

Yes, I agree with AGDSquirrelGirl that companies are still in the business to make money so they can't depart from what's expected too much.

I'd be completely behind the campaign as a progressive idea had they in a low key way started to use these women in campaigns. The departure from Cosmo and typical advertisement IS commendable.

The amusing/absurd part to me is that they've wrapped themselves in a rhetoric of liberation that doesn't really match the scale of what they've done or even what some of their product line is all about.

But again, I'm not anti-Dove particularly. I don't consider this campaign to be worse than traditional campaigns using the clinically underweight. I just question how much it's really progressive considering that a company who sells cellulite diminishing lotion can't really afford for you to believe that you don't need it.