Quote:
Originally Posted by AlphaGamUGAAlum
We see it differently because what seems to you to be an effort to help society progress to me seems a rather cynical advertising campaign that falls wildly short of the goal.
If I wanted to promote the idea of differing standards of beauty, I'd use women who perhaps weren't so obviously so close to what society is presently looking for. Even in the video where they transform the model, the model at the beginning is still someone we would regard as attractive in real life, particularly after make-up is applied.
It seems to me to be a move by a cosmetics company that generally offer products that prey on women's insecurities to capitalize on a popular idea without actually having to implement the standard much.
"You're fine just the way you are; here, buy our cellulite lotion" isn't that progressive, it seems to me.
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You cannot just expect to change social interactions and interpretations in a matter of months or a couple of years. They have made a step in the right direction. They are also a for profit company. If they had put EXTREMELY non traditionally beautiful women on the campaign, they would not sell their products. However I still do not believe in downgrading a step in the right direction. As is obvious from this thread, most people are loathe to take the first step. And whatever the motives might have been for this campaign, it is successful. They have broken the mold, making it easier for others to follow. Progress is not always immediate or radical. It can take time.