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A lot of the fraternities have developed fitness as part of their overall pledge (and brother) education. When I rushed, there were some houses who were considered "athletic houses", but most houses weren't. Nowadays, a weight room with exercise machines is almost a must, and having every brother jog, or work out somehow, is a goal.
I don't know what sororities are doing, I think women prefer an aerobics class type of environment? Are any national sororities promoting fitness habits?
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