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While it is not wrong to consider those shirts and slogans ill toward the overall image of a sacred organization, it also should not be construed as malicious or anti-religious. Christianity does say that what comes out of the mouth is born from the heart--and all expressions, including shirts, would likely be included in that idea. Pretty much all the other religions have the same idea. But someone who doesn't follow this probably shouldn't be considered evil.
Many (most?) members of Fraternity & Sorority Life do not join because of the creeds or oaths. They join because of the social aspect presented to them--that's how most organizations rush. Even rule-full sororities tend to have girls just go around talking to sisters. What do those sisters say? They say what they do--what's fun about the sorority--not usually the incredible power of everlasting principles to live by and enforce between each other.
Most college students are not inclined to limit the freedom of speech or expression in any way and often enjoy testing its limits. Any effort to tell a fraternity that the "Rush XYZ--We Like It On Top" or whatever is contrary to the principles will likely not work. Calmly asking them not to do it--50/50.
Ignoring the Fraternity & Sorority Life side of it, I'd chalk it up to someone seeing a TV show he or she doesn't like it because it's offensive. Then don't watch it. Everyone is offended by something.
One the Fraternity & Sorority Life side of it, they're having some fun. They don't mean any harm. Educate them--they'll learn eventually.
Few people join our organizations because we preach to them--they join because they want to have fun and have a great experience. Things like the character of the organization being threatened--these are things alumni and alumnae are concerned with.
Our principles, creeds, etc. are indeed sacred and important as are the values of any religion or organization--but they're never going to be 100% followed by 100% of the members. We wouldn't need each other or our organizations if people were like that.
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