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I think I would disagree slightly with the importance of selling your sorority. Remember that you have 4 rounds (at most schools), and your style should change a bit each round. The first round, you are making a friend, nothing more, nothing less. Talk about what she did over the summer or movies or things to do on campus. I wouldn't even talk about your sorority in the first round unless she has questions. This is especially true later in the day, when she has heard the same stuff from a bunch of chapters before you.
Second and third rounds, you can begin talking more about things like philanthropies, socials, etc.
And pref, come in with the hard sell, but not about how great your chapter is, about how well she would fit there.
And most of all, let her do most of the talking.
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