[L.O.C.K.]

Yea, age is huge.

Maybe I am just cynical, but when you are 100 years old (or almost) and have 10s of thousands of members, its a LOT easier to be picky about membership.

While I like the fact that NPHC orgs are highly selective, it's VERY difficult for a younger org to do the same thing because they will have no members. And without people, you can't do your programs.

For us, it's incredibly hard to dispell the stereotypes of "frat" life to kids. Many are the children of immigrants who want their kids to go to school to study and that is it. This is why our marketing is SOOO important. At the same time, when filling a niche or something, you can't be like "we're better than them" because it just shows your own insecurities and in my opinion, can be a major turnoff.