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Promote, promote, promote. The best way is to get your letters out there. So girls see them and they wonder what it is and so forth. Flyer, Chalk, table, go to places freshmen and other younger students frequent (caf, etc.), facebook mass mailers, myspace groups, and have sisters wear their letters as much as possible. If you want girls to come out, you have to let them know you're there. Anything you can do to advertise is a great starting point. Once you get girls out there be yourselves and have fun with them and keep them coming back.
As for ideas for programs. I'm in a local and was recruitment chair.
Info nights are good, just to inform girls who you are, we've done that. Pizza Party, Casino nights, Luau, meet and greet (like speed dating), formal type night(usually like a pref party but where everyone dresses up, and pres interviews girls), and so many more. Get creative.
One year we themed our whole rush around recruiting through the decades and had decade themed nights.
If you want more in depth info PM me I can send you flyer examples, more ideas and more detailed information. Good luck!
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