Most of the stuff I had heard of even before the show started airing. And since we are in on their day-to-day lives, we have to be a part of the business side of things, which does make it seem like one long PhatFarmBabyPhatBrownSugarPastryRunAthleticsRushCa rd advertisement.
I'm not phased because while I love the family and the show, I'm not rushing out to buy any of that stuff anyway.