Our campus culture for letters is heavy on patterns. In my sorority, the family trees have specific patterns associated with them, so littles are usually given those as their first set. But other than that, it is pretty much whatever you want.
Generally, people don't get letters in the other orgs solid colors (for example, Tau Delta's colors are white a blue, so EKT wouldn't get letters in solid white and blue, but blue shirts with a pattern with some sort of white background, not a big deal). It seems that people prefer patterns over colors....I only have one set of letters in the solid colors of my organization.
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