[madmax]

We used to have similar problems, but in the last few years we have done a great job and our alumni turnout for events has improved tremendously. On Homecoming we had 4 times as many alumni as the next GLO.

1. We switched all of our alumni mail to email. Snail mail used to cost us over a grand a year.
2. We have a social calender on our website. If anyone doesn't get mail they dont have an excuse for not knowing.
3. Make sure you contact the key alumni and let them spread the word. Alumni want to hang out with their old friends and if they know others that are going they will be more likely to go. I We have key alumni that always show up with large groups of their pledge bros.
4. Send out the mail early. Alumni need time to make plans. They have jobs, kids and family events. the more time you give them the better.