Quote:
Originally Posted by AGDee
In marketing courses, you learn about branding (and I don't mean with a hot iron). Like, the Chevrolet symbol is one of the most recognized symbols in the US. You know that Coke is red and white and Pepsi is blue and red. It is my opinion that things with our letters on them should be in our colors for this purpose. It creates a stronger impression if you wear the colors consistently. Our chapter in college had bright yellow baseball jackets with red writing that we got at Initiation. We all had the same jacket and you could spot an Alpha Gam coming from across campus. The Tri Sigmas had purple coats, Sigma Kappas had maroon and Alpha Xi Delta had dark blue. Each of the fraternities did the same, although I believe both the Phi Sigma Epsilons and the TKE's had red jackets, so it was kind of confusing with them. I was sad when my chapter stopped getting the yellow coats and started wearing any old color around campus.
If others choose to do things differently, each to his/her own. I just choose to only buy things in our colors when they have letters.
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We did all have the same jackets simply because it was cheaper to order them in bulk. But T-shirts, nah, they come in all colors. With only 5 chapters on campus, and recruitment done early in the fall, "branding" wouldn't really have worked for us. We wore letters nearly every day leading up to recruitment and it would've looked weird if we were ALWAYS wearing maroon.