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I thought about it some more, and I wanted to expand on a few things and provide possible solutions so it doesn't sound like I'm just complaining:
1) Reclaimation needs to happen on the highest levels of administration. We need a Development Department at Headquarters that manages the Life Membership Campaign, donations to the Foundation, and works to reclaim our prominent members. Not all will have the time to join a chapter, but each one should contribute to Alpha in some tangible way, whether it's how Lionel Richie gave a concert at no charge to Alpha or how Senator Brooke was a speaker at the public program.
2) On the local level, Brothers need to change their approach to reclaiming others. Inactive Brothers need to feel wanted, not just needed and brow-beat. A phone call that says "Hey Frat, you were missed at the last chapter meeting!" goes a lot further than "When you bringing your ass back to chapter meeting???" (Happened to me!)
3) The fraternity needs to do a better job in two areas of communication:
a) How it tells its own story.
b) How it delivers its services.
Our website needs to be overhauled and made into a design that is more intuitive. Our President should have a new public message every month. If not the President, then rotate the monthly message among the regional VPs. We need press releases from the highest levels that highlight what we're doing aside from suing Stomp the Yard.
Chi Omega recently launched an online version of their national organ -- how great would it be if we had an online quarterly Sphinx Magazine with ENHANCED members-only sections? Imagine the quickness with with births, deaths, marriages, chapter projects, etc, could be reported?
Overall, I still believe that APhiA is the best fraternity! We just need to do a better job at showing it and implementing it.
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