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not only have a "wear your letters day" also have your sisters "dress to pin" one day a week. girls dressed up, going to class and wearing their sorority badges will attract attention(in a good way!!)
if your chapter does not already require this, have each member join one campus organization-not only does it enhance their resume', but it lets everyone in that org. know how great those kappa girls are.
support all the other greek organizations(and all other organizations on campus, for that matter) in their fundraising efforts and philanthrophy events.
bake cookies for the other sororities and fraternities. write a nice note of congratulations when they win a sporting event or an award.
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