"With the college basketball season in full court press, Wheaties® announces a special-edition package rolling out this week featuring the elite University of Kentucky Wildcats men’s basketball program. Kentucky has built a reputation by which the standard in basketball has been set, befitting of the “Breakfast of Champions®” tradition of honoring remarkable champions.
For over a century, the Kentucky Wildcats has built an unparalleled legacy, maintaining college basketball’s winningest tradition. As 7-time national champions (1948, 1949, 1959, 1958, 1978, 1996 and 1998), Kentucky men’s basketball teams have accumulated more overall wins, more national postseason tournament appearances and wins, more Southeastern Conference championships and more SEC Tournament titles than any other school. In addition to leading the nation in attendance in 10 of the last 11 seasons, Kentucky’s win percentage at fan-packed Rupp Arena is an astounding 90 percent."
Wheaties Honors UK Basketball Tradition