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I don't know how much information really helps because ultimately the group didn't want them enough to give them a bid. Especially with informal rush or COB when the reasons are likely to be more subjective and varying, I think there's little you can say that is likely to help.
Personally, I think that Greek Life or Student Activities could be more direct about how things work, even if they can't get into specific membership selection. For instance, publishing the real average GPA of new members in addition to the minimum GPA, the number of non-freshmen who got bids at each group in the last five years, and the actual expectation about PNMs getting recs for that campus would help people who are likely to have a hard rush figure some stuff out in advance.
But I don't think that after rejecting someone during informal would be the time to tell them general stuff. You don't really want to open your membership criteria that much to other people.
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