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I also remembered that when I was a collegian, we started having trouble with attendance, especially at socials with fraternities. What we ended up doing was this:
Since every event required a majority vote, we set it up so you voted by signing up to go to the party. If you signed up for the party, it was mandatory for you to go or else you were fined. If you didn't sign up, it was a "no" vote and you weren't required to go. If not enough women signed up to make the party feasible, then we didn't have it. It worked pretty well from what I can recall because people only voted yes if they really planned on attending rather than just raising their hand without thinking about it.
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