Given the description of the contest, it's a little surprising that a death resulted. It sounds like for the first hour or so, they were only given a certain amount of water to drink in a certain time period. I guess that they didn't expect anyone's bladder to be able to keep up.
I was looking around online, and water poisoning seems more often to occur when a person drinks a large volume of water all at once. The rate that they seemed to be giving the water seemed to be slower than the amount of water the average person's body can excrete.
I'm guessing that the contest sponsors didn't think anyone would be able to wait that long to use the bathroom.
I'm not suggesting that the contest was a good idea or that it's not tragic that a woman died, just that the method of the contest did seem to minimize the risk.
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