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On your campuses, to whom do you promote step shows? How about your organizations in general?
I have always gotten the impression that information on the D9 was on a sort of "need to know" basis, and was never really exposed to it, though I was very involved on my campus. The first time I learned about stepping was at a presidents retreat attended by NPC, IFC, and NPHC groups.
Maybe I misinterpreted the messages that I got about intake, and generalized them to the point where I didn't want to ask anything about BGLO's, but my point is, if your groups are worried about the impact of this movie, combat it by educating more people about your orgs.
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