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Gotcha, then you need to go the route of bringing friends in. Find out what makes you different from the other chapters on campus.
One of the things our chapter (national) did was to write down a list of adjectives that describe us. We used that to market ourselves as well as a standard to hold PNMs up to. But if you're struggling during more formal recruitment, then you need to get out there. Participate, on campus, in your letters. Everyone makes a "freshman friend" and brings her to a sisterhood event. HAVE sisterhood events. Lots of them.
And remember that recruitment is 24/7/365
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From the SigmaTo the K!
Polyamorous, Pansexual and Proud of it!
It Gets Better
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