I didn't know my husband when he was an undergrad in his fraternity, but he has many stories that involve drinking Milwaukee's Best and refers to it as "Beast" or "Beast Light". Never heard it called that before or met anyone who drank much of it, maybe it's a regional thing. He also talks about some 100 proof cinnamon schnapps called Firewater that we can't find where we live now.
Now that we aren't poor college students (but still reasonably poor...), we like to drink Blue Moon and Abita Turbo Dog