When I pledged APO we had a pretty equal # of males & females. In the following years it did tend to slightly skew female, and now it has swung back to a more equal distribution.
I think it isn't just the numbers, but also the personalities of the members. We had some rather pushy females in the chapter and I think it did turn some guys away. Pushy people of either sex are annoying, of course, but I think guys get irritated and feel like they're putting up w/ their mom.
Try recruiting GROUPS of guys instead of just lone men. They'll be more likely to do it if they have a few friends with them.
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