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At Baylor, only members of sororities can wear sorority rush tshirts. It is a panhellenic rush violation if boys wear them (no matter what year they are from!). Our rush is in January so we have all semester to wear our rush tshirts around campus!
The fraternities here however give out their rush shirts to girls. The guys all wear them. But they order shirts for girlfriends, friends who are girls, girls guys have crushes on, sisters, etc. Rush shirts are a way to show that the guys hang out with cool girls.
And girls wear them because it shows you hang out with cool guys. It is sort of a big deal for a guy you are crushing on to give you a rush shirt. Likewise, girls tend to get really bitter if they don't get rush "cotton" from their good guy friends or a boy they like!
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