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The thing is if you're new to greek life, you're probably not going to be able to identify letters like Phi, Xi, or Delta. You might be able to identify Pi and Sigma because of math, maybe even Theta. But the person who knows nothing about Greek letters will be clueless. I mean if someone told you they are a DPhiE as a GDI you might be looking for the actual letter D rather a triangle looking thing. So, what many Greeks do here is they wear their jerseys, of course you can have T-shirts in any color you want, but the jerseys they only get in their GLOs colors. It seems to help prospective members keep things straight after a flood of fraternity men approach them during rush week.
It's about visual identity, if you study advertising you know what its about. When I see a unicorn I always think of DPhiE, when I see a Teddy bear i think of AZD, the color pink always makes me think of Phi Mu. That's what we're going for.
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