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Human nature-- we all want to belong and fit in. Even the non-conformists conform to a non-conformist culture-- the goths, the skin heads, etc. Being a sorority member seems like the perfect way to keep up with Jones and be thought of as poised, classy and someone who fits in with mainstream society. Some people get a bit obsessive, and maybe use the seemingly anonymnity of the internet to share details of their life that are far too intimate.
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