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A good house gets most of its guys well before formal rush starts, but during formal rush you will find guys worth pledging who are not necessarily from schools or backgrounds where they know to start attending events during the summer.
Spring is important too. Again- lots of quality candidates who maybe wanted to wait a semester before pledging, or came to college not knowing much about the Greek system.
A fraternity is only as good as its last pledge class. Until you have your chapter's ideal number of pledges, and good ones, lined up- you better take advantage of every recruiting opportunity you have.
And ideally you will have a strong informal rush program as well as a plan to be aggressive during whatever formal rush plan your school enforces for fraternities.
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