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I don't know what organization this could come from... but have someone speak who was arrested for a DUI and talks about how it changed his/her life. Find out about any sisters who may have lost a loved one to a drunk driver or some other alcohol related event and see if they'd be willing to share their experience.
Relating it on a personal level is always more effective, IMO, than statistics.
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Yes, I will judge you for your tackiness.
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