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Originally Posted by 33girl
That's a very ephemeral thing to refer to as a "target market." Not to mention pretty huge!!
The rest of your post is so confusing as far as to how it relates to sorority rush I honestly don't have an idea where to begin. I THINK you're talking about informal rush or the 5 step method (which my chapter was doing before it was even called that) but I really can't be sure at this point.
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You know what, I give up! I'm not going to continue the hijack of this thread. No, I'm not a marketing major - I'm history, social science and archaeology. But I have been in sales and actually currently work at a museum developing programs and general marketing. I guess marketing majors use different skills than those of us doing marketing in other fields who rely, not on books, but on common sense. Recruitment skill are not something that are only acquired if one was a member of an NPC sorority while in college - life experiences DO play a big role in those skills as well (talking to people, judging character, etc).