[33girl]

Each sorority's membership selection process is different. The only things I think you could conceivably decide is "acceptable" or not pre rush are 1) grades 2) class standing/legacy standing 3) (maybe) extracurricular involvement.

I don't know how you could decide anything else as a group pre rush, unless maybe it's the Stepford chapter. All the other things that you choose a woman for and that she chooses a sorority for are intangible.

Yes there is such a thing as targeting individual women that individual sisters may think would be good members - but they still need to pass muster with the rest of the group. I might think Paris PNM is the sweetest girl on earth, but the rest of the group might think way differently. Or on the other hand, the rest of the group might love Paris PNM but I might know that she hates doing things in big groups and being in a sorority would make her miserable.

I don't know what else you're talking about, unless it's "hey, we need more cheerleaders/athletes/brains so we're going to weight those things heavier when we vote."

I do understand BASIC marketing principles (seeing as it was my major and all) but I personally don't choose to apply them in the fashion you are using. It's overly simplistic to say "all we need to do is sell the crap out of our sorority and then we will get the best women."