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Originally Posted by KSigkid
(another former member of the media here - 5 years reporting and a B.S. in Journalism)
These are all good points. Reporters (and more importantly, editors), are going to publish the stories that people want to read. A hazing death or anything that involves the police will get more inches on a page than, as adpiucf said, a bake sale or most philanthropy events. Unfortunately, bombarding papers with press releases isn't always going to work, either. It's not always going to balance out the way it should.
It's not fair to the Greek system, but that's the way journalism works. If your org has done something big (raised a lot of money, done something great working with children, etc.), then by all means get the word out about it. However, also be ready for the fact that the bad news is still going to get published, for the reasons outlined (reading police reports, etc.).
This doesn't mean that the media only wants bad news. It means it wants to publish the news that will affect the greatest number of people in some way, and thus get the readers.
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That is what is so sad though is that the public would rather see and wail about bad news than see good news and feel good.
Because of the noterity l of what Greeks do, We are always targets and it is called stupidity on Our parts isnt it?
We are a supposed elite group fo persons and then do totally stupid things that make the news and it reflects upon all of us.