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Originally Posted by SummerChild
This is an interesting discussion.
ZetaStorm, as a business owner and PR Specialist, do you buy into the idea that perhaps the manufacturer of a product that is very expensive may need to limit it to what is seen by the public as *select circles* b/c this is how it maintains some of its value to those people - by being seen as something that only the creme de la creme indulge in? For example, it seems to me that many products are definitely not worth the mark up but the manufacturer can demand the price b/c those who are willing to fork over the $$ are doing so b/c it is seen as something that only the people that they perceive as the creme can afford it. For example, how good is Cristal really in terms of all of the factors that one uses to evaluate that type of product? Is JayZ talking about it in his rap songs b/c it is the smoothest, etc. or is he partly so high on it (or at least was) b/c it was seen as somethign that the everyday person cannot get? If the latter is the case, he is ironically basically a victim of the same kind of snobbery that he bought into himself only now he's seen as the everday person by the manufacturer perhaps.
All in all, I guess that I agree that it was stupid to make the comment out loud although I don't blame him for wincing when he sees someone spraying his product through the air in that manner if he feels that his product is the creme. I don't know if I would be able to appreciate non-traditional uses of my product if I had built part of its rep on being the drink of the sophistocates. However, there must have been a better way to handle it. As everyone in the corporate world knows, there are so many ways to screw a person w/out appearing to be doing so. One good thing might be that at least JayZ *knows* that this man doesn't really value him and his business and he can take it elsewhere. What if the man had been saavy enough to continue to keep quiet and JayZ just kept giving him his money.
SC
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I think that Jay-Z mentioned it in his songs because of it's eliteness and snob appeal. Many brands and products that are mentioned in hip hop songs are done so because of their position as being a status symbol: Cristal, Burberry, chinchilla, etc.