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In my experience with snap bidding, the recruitment counselors did the actual calling on Bid Day morning to their PNM's who had not been matched (that is still one of the worst experiences of my college life-- I felt so helpless listening to them cry on the other end of the phone line when they found out that they hadn't gotten into their top 2 or 3). Some women got multiple offers; others only had one. This left the PNM not feeling as pressured by the sorority to accept, and it ran a bit more smoothly.
Where a woman declined a snap bid, she might receive a call from another sorority a few days later directly because they had girls who were no-shows at Bid Day.
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