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If this were a high school fieldtrip, the students fee would be a bit over the actual costs of airfare/hotel/all-inclusives to cover the cost of chaperones. It should be no different with a sorority date event.
Also, consider this: Advisers and their dates should be covered under dues as a matter of doing the right thing. The advisers volunteer their time all year for the chapter and put up with a lot of abuse, sometimes playing mom or housekeeper to some collegiate officers who neglect their duties; if they have to chaperone an event, then by all means the chapter should assume the cost of the adviser and their companion if they bring one. I can't imagine why an adviser would want a picture frame or t-shirt commemorating the event, but it seems to me throwing $40 out to give an adviser a date or a plaque is a very small price to pay for the 24/7 accessibility, retreats, meetings, mediation and training they provide to a chapter.
This is not a hard and fast rule. But it's a small price to pay to retain your advisers and show some appreciation for their support.
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