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I would suggest using some of your sororities main principles, aims and missions to contruct this. Yes, it should be social, but I also think that you should remind the women what they are missing by not being an active member.
You've got to remember that these are alumnae and doing a free program rather than something they have put money into will get a wider interest. Sisterly bonding is important, but you can also accomplish this by working together for a cause that your sorority supports nationally. And when you're working together with the interests and inactive members, you can chat with them about joining the sorority. And you can chat with the people who come out just becaue they're interested in the kinds of things you are doing.
Also reach out to active members near and far. You never know who might show up just to support the founding of a new chapter or give you a lead on prospective members they've been talking too.
Gamma Phi Delta Sorority, Inc.
NYC Area Recruiter & Member
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