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Who is doing the layout and design? Is it possible to work with a student who is studying graphic design?

Keep it simple.

The cover should be something that represents the Greek community as a whole, so avoid photos of the XyZ's in their letters, because the ABC's will feel left out. Panhellenic photos of members not in letters and participating in sisterhood activities are fine. Or your cover might center around a recruitment theme for that year.

On the first few pages, feature a welcome letter from the Panhellenic President, some additional Greek Life photos and some marketing copy about the benefits of Greek Life. Include the dates of formal recruitment. Include a spread about what to wear each day (photos) and suggestions, as well as a blurb about each day of recruitment and what to expect. Include a group shot of your Panhellenic Exec/Recruitment Team and the Recruitment Counselors.

At the bottom of each page or each spread, include the contact phone number and website for the Office of Greek Life.

Keep a consistent layout with certain fonts and sizes for headlines and body copy. For the sororities, give each their own page or their own spread. Include a sidebar with information detailing the founding date, chapter chartering date, colors, symbols, mascots and name. Include photos provided by the chapter (letters are appropriate here). Also include a box with lines where the PNM's can write comments.

You might also ask each chapter to submit a quote and a headshot of a senior, talking about her positive experience. You can put this on each sorority page or on a later page. If you put the testimonials on their own page, don't reveal affiliations.

At the back of the book, leave a few lined pages titled "NOTES" for the PNM's to make notes.

ETA: Most recruitment applications are available online, but it is also a good idea to include a hard copy inserted as one of your pages. Make sure to include information about recruitment fees.