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I think it's fine to translate it into Spanish to help those who don't understand English get the meaning of the song. I'm all for it being translated into any language to help people understand it better.
When I was first learning Spanish my husband/friends always said "When you really know Spanish it will sound even better/make more sense". I still don't know it well enough to get that, but I can see how the same could be said for English.
That said, I absolutely think it should be sung in English. And I really don't think the people who came up with the idea had any plans for it to be sung at sporting events or whatever. However, it would have probably come across more "legit" if they had just one, well-respected Latin artist do it instead of a "we are the world" type hodge-podge of artists.
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